seo - what is marketing
SEO – what is SEO marketing

What is SEO? SEO means Search Engine Optimization, i.e., optimization for search engines, although it is quite a complex process. SEO services are not only the optimization of the content on the website in terms of technical or content aspects

Keyword cannibalization

What is keyword cannibalization? Keyword cannibalization occurs when several sub-pages compete for the same keyword. In such cases, robots rendering and interpreting subpages may have trouble defining a single, specific URL corresponding to a given keyword. How to check if

DeeZee case study
Boostsite & DeeZee case study – increase of organic keywords for PL & RO

DeeZee is a dynamically developing, award-winning Polish fashion brand operating on the Central and Eastern Europe market. Available online in 6 different countries. It has been working on the e-commerce market for 17 years and has already gained 2 million

Boostsite technical seo report
US eCommerce technical SEO status – H1 2022

Thank You for your interest in the “US eCommerce technical SEO status” report. We are happy to announce the release of the first market study done with the Boostsite tool. This report covers the analysis of over 4300 eCommerce websites

Optimizing images
Images optimization for SEO

Images are an integral part of all websites. The message they carry can be as powerful as texts & videos. The same is for SEO relevance of images in SERP. It’s been a while since Google introduced graphical elements in

Keywords – TOP 6 keyword research tools

What are keywords? Keyword – a phrase consisting of one or more words that users enter into the search engine. Keywords are part of a website and help search engines match the page to the relevant query. Appropriate selection of

Local SEO in Google

What is Local SEO? Local SEO is conducting activities whose main goal is to raise the position of a website in organic results, including for local inquiries such as „dog breeders New York”. Keywords do not have to contain the

Interview with Radosław Rubiński – SEO Senior Specialist

What is your experience in SEO? Tell us briefly about yourself. How did you start and who is Radosław Rubiński today? Today, Radek is a specialist – a senior at the unconventional agency, Vestigio, where he works with amazing specialists,

Jakub Pepliński
Interview with Jakub Pepliński – SEO specialist / SEO Leader

What is your experience in SEO? Tell us briefly about yourself. How did you start and who is Jakub Peplinski today? I’m currently working at a young and fast-growing IT start-up (Vue Storefront) that develops software for e-commerce, namely the

Lazy load in SEO
What is lazy loading?

The majority of online traffic is generated with mobile devices, where loading time matters a lot. User experience, conversion rates, SEO performance & general quality of the website are direct derivatives of it as well. If You’ve put some time

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